??““張雪機(jī)車”官方賬號(hào)日前發(fā)布聲明稱，小紅書平臺(tái)所有自稱“張雪的機(jī)車”的賬號(hào)均為假冒賬號(hào)。

A surge in fake accounts has been reported on Chinese social media platforms, as users exploit trending topics to drive traffic and generate profit.

據(jù)中國青年報(bào)記者注意到，小紅書“張雪的機(jī)車”賬號(hào)已被封禁。

The official account of ZXMOTO recently issued a statement saying that all Xiaohongshu accounts claiming to be "ZX's MOTO" are fake. The account in question has since been banned, China Youth Daily reported.

每當(dāng)出現(xiàn)網(wǎng)絡(luò)熱點(diǎn)，一批假冒仿冒賬號(hào)就如雨后春筍般涌現(xiàn)。

據(jù)法治日報(bào)，這些賬號(hào)表現(xiàn)為網(wǎng)絡(luò)用戶利用網(wǎng)絡(luò)空間的虛擬性隱匿其真實(shí)身份，冒充近期熱門流量人物或相關(guān)關(guān)聯(lián)主體，運(yùn)營邏輯就是“搭便車”——不投入真實(shí)情感與創(chuàng)作成本，僅靠模仿熱點(diǎn)人物來收割流量蹭熱度，進(jìn)而牟利。

Such accounts typically exploit online anonymity to pose as popular figures and "free ride" on their fame without producing original content, Legal Daily said.

廈門大學(xué)法學(xué)院副教授姜孝賢介紹，社交賬號(hào)“碰瓷”的核心是身份混淆對市場識(shí)別秩序的影響，即使未完全復(fù)制原標(biāo)識(shí)，只要可能導(dǎo)致用戶瞬間混淆，即構(gòu)成“引人誤認(rèn)”。

Jiang Xiaoxian, an associate professor at Xiamen University's law school, said the key issue is whether such accounts create public confusion. Even partial imitation that leads to misidentification can be considered misleading.

“‘碰瓷’社交賬號(hào)可能承擔(dān)多種法律責(zé)任。如果侵犯了他人的姓名權(quán)和肖像權(quán)，構(gòu)成民事侵權(quán)；利用AI技術(shù)偽造名人形象打廣告，涉嫌欺詐；冒充他人進(jìn)行詐騙，觸犯刑法，面臨刑事責(zé)任；還可能構(gòu)成不正當(dāng)競爭，承擔(dān)相應(yīng)的行政責(zé)任。”姜孝賢說，如果“碰瓷”賬號(hào)發(fā)布的內(nèi)容對被“碰瓷者”的聲譽(yù)造成了負(fù)面影響，還可能構(gòu)成對其名譽(yù)權(quán)的侵犯。除“碰瓷”者外，平臺(tái)也可能承擔(dān)法律責(zé)任。

He added that such practices may incur civil, administrative or even criminal liability, including infringement of name or reputation rights, fraud, or unfair competition. Platforms may also be held accountable.

來源：津云 中國青年報(bào) 張雪機(jī)車 瀟湘晨報(bào) 法治日報(bào)

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